Area

  • Ophthalmology

Scope

  • Corporate awareness
  • Creative concept
  • Advertising campaign

Seeing Joy in the Everyday

We created an award-nominated corporate campaign for Bausch + Lomb, who wanted to boost their presence in a crowded market. Rather than talk about themselves, Salt worked with B+L to co-create the ‘See Joy in the Everyday’ campaign. It helped champion the little moments in life (not just the big ones) that good vision can offer.

Man walking past advertisements boards showing the Seeing joy in the everyday campaign
Man walking past advertisements boards showing the Seeing joy in the everyday campaign

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Signs asking questions about vision
Signs asking questions about vision

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Visual showing the Seeing joy in the everyday campaign within a magazine
Visual showing the Seeing joy in the everyday campaign within a magazine

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