Area
- Ophthalmology
Scope
- Corporate awareness
- Creative concept
- Advertising campaign
Seeing Joy in the Everyday
We created an award-nominated corporate campaign for Bausch + Lomb, who wanted to boost their presence in a crowded market. Rather than talk about themselves, Salt worked with B+L to co-create the ‘See Joy in the Everyday’ campaign. It helped champion the little moments in life (not just the big ones) that good vision can offer.
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