Salt thinking

April 8, 2025

I’ll admit it: I’ve been part of the problem. In the age of convenience, it's easy to get caught up in the cycle of fast fashion and overnight deliveries. Despite being a lover of shopping vintage or second hand, the convenience of online retail has been a difficult trap not to fall into. Trendy clothes that are cheap and arrive at my door the next day? Holiday packing left until the last minute? Social media-influenced impulse buys? It’s difficult to get away from it. But I’ve always known that there must be environmental costs to my purchasing habits. Fast fashion, combined with overnight deliveries, and immense returns, has a hidden toll on the planet that we can’t ignore.

April 7, 2025

There’s a well-established protocol in our industry – hungry agencies want to win work, clients want to pick the best. This has led to a power dynamic that is off kilter from the start – the agency is always the underdog, seeking constant approval and feeling like they could be rejected at the drop of a typo. This is not the basis of a healthy relationship.

March 7, 2025

Starting at a new company or joining a new team can feel a bit like the first day of school. A whirlwind of emotions that can run through you – excitement, anxiety, and maybe a bit of shame when asking where the toilets are. Another feeling that can come to the surface? Imposter syndrome.

February 10, 2025

‘Wellness’ is one of those buzzwords that seems to be everywhere in health and fitness marketing today. It describes the state of ‘thriving, not just surviving’ – where you constantly work on optimising your physical, mental, and social well-being, instead of simply maintaining good health.

December 17, 2024

B Corp has become a well-recognised badge of honour, but it’s also a sign that any business earning the right to use it is serious when they say they give a shit.

October 9, 2024

Year 7 has all been about change, and in a really exciting way. We’ve solidified our purpose and what Salt is all about, we’ve achieved some long wished for milestones, and we’ve changed the shape of our roles as Founders so we can continue to focus our time where it’s most valuable and most rewarding.

June 17, 2024

I have been on anti-depressants for the past 15 years. In that time, I have increasingly become more ok with talking about it, and in doing so have met more and more people who are also using medication to manage their mental health.

March 8, 2024

In the UK, a stark gender health gap is casting a dark shadow over the well-being of women.

December 23, 2023

This festive season the Salt team assembled a little book of our favourite recipes – we hope you enjoyed it! We recorded a wonderful 139 downloads, taking our total Food For All UK donation to £1,390.

October 9, 2023

It’s felt like a bit of pivotal year this year. Last year, turning 5 felt like a big milestone, but maybe it’s this year that’s really sunk in. It’s been a year of discovery, evolution and excitement, and we’re very much ready for year 7!

June 20, 2023

I’ve reached the age where I am having to push myself to keep up with new technology and not resist it. Don’t get me wrong, I love technology and how it can improve the way things are done and make people’s lives better. I mean can anyone remember what they did before mobile phones and the internet?

April 13, 2023

The average person sees 5,000–10,000 adverts a day(1). Let that sink in… With that being said, how does the rule ‘a person needs to see a message seven times for it to stick’ fit in? Surely we would all be towing the company-line by now.