Salt thinking

April 17, 2026

Today, sustainability is everywhere. It’s on websites, packaging, credentials decks and social feeds. It’s become the default line in brand straplines and this makes me wonder what it actually means? At Salt we do take sustainability seriously, we’re a B Corp, we measure and publish our carbon footprint annually, and we actively review how we operate and who we work with. But my understanding of sustainability didn’t start here, it started in fashion.

February 24, 2026

Let’s be honest: at some point, most of us have attended a meeting whose sole purpose was to prepare for another meeting.Not the actual meeting.The pre-meeting. For a meeting. If you’re nodding right now, welcome. You’re among friends, and as they say, “safety in numbers”.

January 28, 2026

2025 was a busy year for me ( Jessie Millner ) professionally and personally. I ended up project spending most of my time on project planning because while I was taking on some really interesting new work projects, I was also planning a wedding! Working at Salt I’d been thinking a lot about how to produce sustainably and so when it came to planning this my wedding for our large group of friends and family, I was thinking a lot about cost and consumption and how to make an impact efficiently and sustainably.

November 18, 2025

I’ve recently hit the big 4 0, and if I told myself five years ago that I would now be the proud father of two kids, then I just don’t think I would believe myself, let alone imagine the logistics.

November 6, 2025

As the Salt team will tell you, I'm somewhat enthralled by AI. ‘Obsessed’ is probably fairer. Truth be told, I've always been a massive nerd - and I've never been more comfortable owning it. I was building my own PCs in my early teens and queuing outside the Apple Store for every new iPhone. Then I had two young children, and suddenly queuing for iPhones felt less essential.

October 30, 2025

Spoiler alert, I’m fine now. It was a Thursday. A normal day. As my arm brushed over my breast as I was getting dressed, something felt weird. There was a lump, and it was not small. Hmm. OK. Don’t panic. It’s probably nothing. Don’t. Panic. I went to work and made a plan. I’d give it 24 hours, and if it was still there, I’d call the GP.

October 9, 2025

Today, we’re 8. That almost sounds grown up. If last year was all about change, this year has all been about stability. Bedding in our refreshed purpose and pushing it through everything we do. Ensuring an authentic, consistent Saltness to everything, whether that’s for us or for our clients. And those changes we laid the groundwork for last year are now starting to bear fruit.

July 21, 2025

Salt founders Kath Cotton and Chris Tredwell discuss their decision to set up their own charity to support community-led health and environmental projects.

June 27, 2025

Healthcare is powered by data. Endless amounts of it. Test results, blood pressure readings, vaccine efficacy rates: the lot. But if that data isn’t presented properly, it might as well be ancient hieroglyphics.

May 27, 2025

As the climate crisis becomes more visible and urgent, the idea of ‘living consciously’ has gone from fringe to foundational. For me, this awareness didn’t arrive all at once.

April 8, 2025

I’ll admit it: I’ve been part of the problem. In the age of convenience, it's easy to get caught up in the cycle of fast fashion and overnight deliveries. Despite being a lover of shopping vintage or second hand, the convenience of online retail has been a difficult trap not to fall into.

March 18, 2025

There’s a well-established protocol in our industry – hungry agencies want to win work, clients want to pick the best. This has led to a power dynamic that is off kilter from the start – the agency is always the underdog, seeking constant approval and feeling like they could be rejected at the drop of a typo. This is not the basis of a healthy relationship.