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How we started

Salt launched in 2017 with just two of us, Kath Cotton (Managing Director) and Chris Tredwell (Creative Director).

We started out with nothing but our vision, experiences and expertise.

Kath Cotton
Chris Trewdwell

We wanted to create smart, well-crafted and effective work, without the fuss.

Today we might be bigger, but the focus is still the same: building human connections through straightforward strategy and bold creative ideas that make a difference.

Being human is at the heart of our ethos, whether that’s for our team, healthcare professionals, carers, patients or society as a whole. We thrive on thinking up ways to engage and inspire, for good.

We love it.

And that’s never going to change.

The Salt team at work

You’re the best agency I have worked with.

Marketing Director, Jazz Pharmaceuticals

Kath Cotton of Salt Thinking with her team

I can highly recommend Salt to anyone who’s willing to make an impact and do things differently.

Global Brand Lead, Pfizer

Kath Cotton and Chris Tredwell of Salt Thinking