Here for Life

Despite the pandemic boosting the profile of nurses and midwives, public awareness of their expertise and competence remained low. Our challenge was to create a campaign that showcased this expertise – helping to change public perception.

We wanted to show that nurses and midwives are #HereForLife, from the beginning to the end, while challenging deep-rooted stereotypes of these roles. The campaign centred around 7 case studies, following nurses and midwives in their daily work.

Launched on International Nurse Day 2022, the campaign was highly successful, with almost 90% of people admitting there was more to nursing and midwifery than they thought.

Here for Life went on to win the 2023 PM Society Digital Gold award for Healthcare Charities, Patient Associations & The NHS.

www.herefor.life