Expert Focus

Salt developed the branding for Expert Focus, an organisation that helps connect those with lived experience of homelessness with people working across health provision, in order to improve access, services and inclusion for homeless and other marginalised people.

Expert Focus is in the rare position of being wholly ‘lived experience’-based. Everyone from the Director to the involvement participants have extensive personal histories of homelessness and economic and social disadvantage. They needed to create a presence that would open doors in a marketplace where they were very much the minnows.

The branding put Expert Focus on the map, and enabled them to establish themselves as a thriving business with a recognisable brand that is still going from strength to strength.