Salt // one

Last summer, over beer, wine and chips, we discussed our passion and drive for change and to do things differently. A few months later Salt was born, and now we are turning one.

Why did we do it? We wanted to feel free to enjoy what we do, put our experience to good use, make a difference, and to simplify and streamline the way we work so we can offer people more. We had a vision of what we wanted it to be, developed that thinking into our name and brand, and started getting more and more excited about what it could become. Then we took the plunge – with no money, no funding, no loans and no clients. We started with nothing. The last 12 months have certainly been a journey and a half, but an amazing one, and we’ve loved every minute of it.

It was hard to get started – everyone told us it would be, and they weren’t wrong. Days and days of relentless hard work and getting very little back. We had no idea if and when things would take off, but we persevered with complete faith in what we were offering. It’s funny to think back to the first time the phone rang and how excited we were! Of course, it was a recruiter keen to jump on the opportunity of a fresh new client to work with…but our second phone call became our first real-life, fee-paying client. And from then on, we haven’t looked back.

Sure, there have been times when we wanted to tear our hair out, but only a couple and always short lived. Much more significant and memorable are all the amazing times; the fun we have every day, the excitement of a new opportunity, the process of coming up with new ideas, being bold and not afraid of taking a brief to weird and wonderful places, and the difference we can make to the challenge at hand. Over the last 12 months we have been constantly amazed by people’s generosity with their time, expertise and skills, and also with how much it is possible to achieve when you work with constraints, stay true to yourselves and love what you do. We had no idea where it was going to take us, and we still don’t. But if the last 12 months are anything to go by, it’s going to be pretty damn exciting.