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Salt thinking

Home to our blogs, news, videos, initiatives and other bits and bobs.

Salt // seven

October 9, 2024

Year 7 has all been about change, and in a really exciting way. We’ve solidified our purpose and what Salt is all about, we’ve achieved some long wished for milestones, and we’ve changed the shape of our roles as Founders so we can continue to focus our time where it’s most valuable and most rewarding.

Mental health issues? Yes. Ashamed? No.

June 17, 2024

I have been on anti-depressants for the past 15 years. In that time, I have increasingly become more ok with talking about it, and in doing so have met more and more people who are also using medication to manage their mental health.

The Gender Health Gap: Why it Exists and How to Close It

March 8, 2024

In the UK, a stark gender health gap is casting a dark shadow over the well-being of women.

That's a wrap!

December 23, 2023

This festive season the Salt team assembled a little book of our favourite recipes – we hope you enjoyed it! We recorded a wonderful 139 downloads, taking our total Food For All UK donation to £1,390.

Salt // six

October 9, 2023

It’s felt like a bit of pivotal year this year. Last year, turning 5 felt like a big milestone, but maybe it’s this year that’s really sunk in. It’s been a year of discovery, evolution and excitement, and we’re very much ready for year 7!

The speed of progress

June 20, 2023

I’ve reached the age where I am having to push myself to keep up with new technology and not resist it. Don’t get me wrong, I love technology and how it can improve the way things are done and make people’s lives better. I mean can anyone remember what they did before mobile phones and the internet?

Channel-Strategy: Taming the demon

April 13, 2023

The average person sees 5,000–10,000 adverts a day(1). Let that sink in… With that being said, how does the rule ‘a person needs to see a message seven times for it to stick’ fit in? Surely we would all be towing the company-line by now.

Hybrid working: the best or the worst thing ever for healthcare advertising?

March 22, 2023

Well the future’s here and it’s hybrid. Even by late 2022, midweek commuting on TFL had barely staggered back to 70% of pre-pandemic levels. Across our industry – and almost all ‘white-collar’ work – the hybrid model is the only show in town...

Meals for downloads

December 6, 2022

This year the Salt team has assembled this little book of our favourite recipes that we hope you’ll enjoy! For every download we’re donating a meal to Food For All UK, a charity that supports those struggling to put food on the table. Please help us reach our target of donating £1,000 to this truly worthwhile cause.

Salt // five

October 10, 2022

It seems like only yesterday that we made the decision to start our own agency, and back then we wouldn’t have believed where Salt is as we turn 5 - transitioning from a start up to an established agency.

It’s Christmas

December 23, 2021

Christmas is only one day of the year, and we were keen to do something more long-lasting than a typical Christmas donation. Ilford Sunday drop-in caught our eye, and we’re delighted to be able to support them to expand the wonderful work they do with vulnerable and homeless people. https://www.facebook.com/ISDFH/

Salt // four

October 10, 2021

And in a blink of an eye, Salt is four! The last 12 months really have flown by, which is a strange feeling given the pandemic simultaneously feels like it’s lasted forever. We almost feel grown up now, fully established and excited about where we are, as well as what’s still to come.

You delivered a special piece of work: high quality, tthought-provoking… it will ultimately stand the test of time.

Marketing Director, Jazz Pharmaceuticals