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Salt thinking
Home to our blogs, news, videos, initiatives and other bits and bobs.
October 11, 2025
Salt // eight
Today, we’re 8. That almost sounds grown up. If last year was all about change, this year has all been about stability. Bedding in our refreshed purpose and pushing it through everything we do. Ensuring an authentic, consistent Saltness to everything, whether that’s for us or for our clients. And those changes we laid the groundwork for last year are now starting to bear fruit.
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Why is pharma so antisocial?
June 10, 2018
My GP has a mug on his desk that says ‘please don’t confuse your Google search with my medical degree’. People are more information hungry than ever, and when faced with a health problem the first instinct is to google it, just like everything else. We are used to finding everything at our fingertips, and …
The Future of people powered health
May 10, 2018
Nesta’s six months of planning and development culminated last week into their slick ‘The Future of people powered health’ event, which didn’t disappoint. And it wasn’t just down to the inspirational and thought-provoking speakers, although they left the audience with a lot to think about. The day was enriched by multi-sensory feasts provided by innovators …
Being social
May 9, 2018
Being social used to mean being just that. Now it means almost the opposite – being glued to a device and barely making meaningful contact with other human beings in the real world. Now, I’m not in any way against social media (that would be ironic for a post shared through social channels), but has …
Creativity shouldn’t be an afterthought
April 20, 2018
I had a really interesting conversation last week where I was pretty much told that what I am passionate about and do for a living is meaningless and doesn’t make a difference. On the surface I was, I’ll admit, rather taken aback. I needed to take a few moments to compose myself and construct a …
Whose strategy is it anyway?
March 27, 2018
In this third episode our three contributors Kath, Richard and Haifa grapple with a question that repeats more frequently than a garlic vol-au-vent: Whose strategy is it? (strategy that is).
Let’s build a strategy!
March 14, 2018
All too often it feels like the strategy for any brand is recreated a million times over, because everyone who comes into contact with it wants to add their two pence, and show they understand the problem better ...
Respecting the sum and its parts
March 8, 2018
You wouldn’t walk into an operating theatre, suggest to the surgeon that they might want to think about making that cut 4mm to the right, and offer to close the patient. Equally you wouldn’t bowl onto a building site laying bricks, ‘just because they look good there’ and all because you’ve seen and been in …
What’s wrong with progress?
January 23, 2018
We all know that clients increasingly need to do more with less. Marketing budgets are being cut continually, and expectations of ROI and proof of impact are higher than ever. In parallel, communications agencies are looking for ways to do more; with more focused, intelligent thinking and stronger creative. But this expertise comes at a …
Launch day!
October 9, 2017
Salt Thinking day 1! We are incredibly proud and excited to announce the launch of our new venture. It seems a long time ago now when we first dared to dream we could do this, but with a lot of hard work, support and belief we are finally here and can’t wait to get started …
You delivered a special piece of work: high quality, thought-provoking… it will ultimately stand the test of time.
Marketing Director, Jazz Pharmaceuticals