Salt // six

It’s felt like a bit of pivotal year this year. Last year, turning 5 felt like a big milestone, but maybe it’s this year that’s really sunk in. It’s been a year of discovery, evolution and excitement, and we’re very much ready for year 7!

That's a wrap!

This festive season the Salt team assembled a little book of our favourite recipes – we hope you enjoyed it!

We recorded a wonderful 139 downloads, taking our total Food For All UK donation to £1,390.

Thank you for helping us surpass our target donation to this truly worthwhile cause, a charity that supports those struggling to put food on the table in 19 locations around the UK, and 6 sites in Ukraine, Poland and the Czech Republic.

Meals for downloads

This year the Salt team has assembled this little book of our favourite recipes that we hope you’ll enjoy!

For every download we’re donating a meal to Food For All UK, a charity that supports those struggling to put food on the table. Please help us reach our target of donating £1,000 to this truly worthwhile cause.

Salt // five

It seems like only yesterday that we made the decision to start our own agency, and back then we wouldn’t have believed where Salt is as we turn 5 – transitioning from a start up to an established agency. This year has certainly thrown some curve balls to challenge us, but we have stayed true to what we believe in and have come out of the other side stronger than ever. We couldn’t be prouder of what we have achieved.

The whole world has changed, and with it we need to continue thinking about Salt’s needs and how we operate. Creating balance is key – a place to work (or not if you prefer), a core and expert team, real life client meetings, and some exciting projects and clients to take us into our sixth year. We can’t wait to see what year six has in store for us!

It's Christmas

Christmas is only one day of the year, and we were keen to do something more long-lasting than a typical Christmas donation. Ilford Sunday drop-in caught our eye, and we’re delighted to be able to support them to expand the wonderful work they do with vulnerable and homeless people.

Salt // four

And in a blink of an eye, Salt is four! The last 12 months really have flown by, which is a strange feeling given the pandemic simultaneously feels like it’s lasted forever. We almost feel grown up now, fully established and excited about where we are, as well as what’s still to come. It’s clearly not been the easiest of years for anyone, but our team and our clients have continued to inspire us and we are incredibly proud of what we’ve achieved in the last 12 months.

This time last year we thought we were heading back towards ‘normal’ life. This year, hopefully, we actually are. While it’s been one of our best years so far in terms of the team, the work and what we have achieved, we are really hoping we can top it next year with a bit more interaction and freedom to spend time with people. We’ve missed that a lot, and we can’t wait to get back to it. Bring it on!


The year that was

This year we have started a partnership with the RCN Foundation, so we wanted to take the opportunity to show our support. Nurses and midwives have been some of the hardest hit through the pandemic, and people like the RCN Foundation are there to help give them the support they need. This year more than ever the amazing work that nurses and midwives do has been in the spotlight, but it’s not just this year, it’s every year. A profession we should never take for granted – thank you, on behalf of all of us.
To donate:

Salt // three

Would you Adam and Eve it Salt is three today! Well I think it’s fair to say that year three was certainly not what we expected… well not what anyone expected really. January feels like a lifetime ago, back in the days when you could work together in real life, have meetings, see people, travel. We miss all those things, especially people. Despite the pandemic we have been able to continue working hard and build the agency whilst remaining true to what we set out to do. We have, like everyone, had to pivot our direction, embrace new challenges and find new ways of working. Coupled with lockdown and home schooling it certainly hasn’t always been easy, but we have certainly achieved a great deal that we are proud of.

We are lucky to be able to say that we still love every minute of what we do, are incredibly proud of our team and what we have achieved together, and thankful for the clients who have put their trust in us. Let’s hope year four doesn’t throw quite as much at us as year three, but whatever it has in store, we’re ready for it!

Salt // two

The last 12 months have been amazing.

When we turned one we reflected on why we started Salt, saying ‘We wanted to feel free to enjoy what we do, put our experience to good use, make a difference, and to simplify and streamline the way we work so we can offer people more.’ We had certainly done some of that in year one, but looking back now on year two, we have done a whole lot more. Our second year has seen us doing even more exciting things, expand our client base, work with a growing team of wonderful associates and partners, travel more than we ever expected, deliver a global campaign and embark on a new EU launch. Aside from that we’ve built escape rooms, life-sized board games, VR experiences, art installations in Lyon’s Museum of Contemporary Art, created a hair salon on a congress booth, turned scientific data into art…and made sure we’ve always had time to enjoy it along the way.

We have continued to meet and be inspired by amazing people, grasp amazing opportunities and get far too carried away with our ideas on many an occasion. We have an excellent team of people we rely on to make Salt a reality, and we thank each and every one of them for helping us to complete our second year as a thriving business, doing work that really matters. Our clients have given us feedback that has made us blush and even cry (in a good way!), and we have seen the impact of some of our work out in the real world. That’s really what we want to achieve – creating positive change in people’s lives.

Please can we have more years like this one? We have honestly loved every minute.

Salt // one

Last summer, over beer, wine and chips, we discussed our passion and drive for change and to do things differently. A few months later Salt was born, and now we are turning one.

Why did we do it? We wanted to feel free to enjoy what we do, put our experience to good use, make a difference, and to simplify and streamline the way we work so we can offer people more. We had a vision of what we wanted it to be, developed that thinking into our name and brand, and started getting more and more excited about what it could become. Then we took the plunge – with no money, no funding, no loans and no clients. We started with nothing. The last 12 months have certainly been a journey and a half, but an amazing one, and we’ve loved every minute of it.

It was hard to get started – everyone told us it would be, and they weren’t wrong. Days and days of relentless hard work and getting very little back. We had no idea if and when things would take off, but we persevered with complete faith in what we were offering. It’s funny to think back to the first time the phone rang and how excited we were! Of course, it was a recruiter keen to jump on the opportunity of a fresh new client to work with…but our second phone call became our first real-life, fee-paying client. And from then on, we haven’t looked back.

Sure, there have been times when we wanted to tear our hair out, but only a couple and always short lived. Much more significant and memorable are all the amazing times; the fun we have every day, the excitement of a new opportunity, the process of coming up with new ideas, being bold and not afraid of taking a brief to weird and wonderful places, and the difference we can make to the challenge at hand. Over the last 12 months we have been constantly amazed by people’s generosity with their time, expertise and skills, and also with how much it is possible to achieve when you work with constraints, stay true to yourselves and love what you do. We had no idea where it was going to take us, and we still don’t. But if the last 12 months are anything to go by, it’s going to be pretty damn exciting.