Being social

May 9, 2018Thinking

Being social used to mean being just that. Now it means almost the opposite – being glued to a device and barely making meaningful contact with other human beings in the real world. Now, I’m not in any way against social media (that would be ironic for a post shared through social channels), but has … Read More

Creativity shouldn’t be an afterthought

April 20, 2018Thinking

I had a really interesting conversation last week where I was pretty much told that what I am passionate about and do for a living is meaningless and doesn’t make a difference. On the surface I was, I’ll admit, rather taken aback. I needed to take a few moments to compose myself and construct a … Read More

Whose strategy is it anyway?

March 27, 2018News, Thinking

In this third episode our three contributors Kath, Richard and Haifa grapple with a question that repeats more frequently than a garlic vol-au-vent: Whose strategy is it? (strategy that is)

Let’s build a strategy!

March 14, 2018Thinking

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Respecting the sum and its parts

March 8, 2018Thinking

You wouldn’t walk into an operating theatre, suggest to the surgeon that they might want to think about making that cut 4mm to the right, and offer to close the patient. Equally you wouldn’t bowl onto a building site laying bricks, ‘just because they look good there’ and all because you’ve seen and been in … Read More

What’s wrong with progress?

January 23, 2018Thinking

We all know that clients increasingly need to do more with less. Marketing budgets are being cut continually, and expectations of ROI and proof of impact are higher than ever. In parallel, communications agencies are looking for ways to do more; with more focused, intelligent thinking and stronger creative. But this expertise comes at a … Read More